Avelo Airlines came to us in the Spring with a challenge of launching a summer campaign to increase market share in four specific markets.

We had 6 weeks from creative/strategic concepting to launching in the market. The short timeline, paired with a small creative budget, made us think outside the box. We created our first all AI campaign, along with developing the creative concept “If you know, you Avelo.”

We have used AI as a resource and gap filler in campaigns for years, but not a commercial and assets made all out of AI. We stepped into the task and succeeded. The client is expanding the campaign past the summer, and has a 14% bookings increase across all markets.