Idahoan Get rEal
Idahoan Potatoes was missing the mark. Not with real potatoes, but with not communicating that clearly. We came up with the Get Real Campaign to showcase that Idahoan are Real Potatoes, Real Easy. We shot a campaign and leveraged UGC to bring it to life, bringing in a real factor to the ads.
GE Nuclear
GE wanted a video to share at the United Nations Meeting at the end of November to showcase their nuclear work. We had 10 days of pre-production time to execute this VFX-heavy video. I was Line Producer, On-site Producer, & Casting Director to quickly bring this project to life.
Primal Pet lambchop
This project called for a mix of VFX and live action. We had about a 6 weeks of Pre Production to find cats and dogs that could deliver the actions needed for the shoot. With 2 days of principal production, we produced 3 commercials and a library of content. We shot on a greenscreen and used a mix of VFX, AI, and animation to bring the spot fully to life.
Santee Cooper Beat the peak
Santee Cooper needed to tell consumers about a rate increase on power usage in a positve way. To do this, we introduced Beat the Peak, highlighting a friendly competition between families, to see who could save the most on energy during peak hours.
RBC Spread Thin
The Royal Bank of Canada wanted to target Small Business Owners through comedy, highlighting all the work and many hats Small Business Owners wear. Through this the Spread Thin concept was born. The spot was created in both English and French to serve the entire Canadian market. The entire video campaign consisted of 16 videos total and was executed with 3 pre-pro and 3 weeks post-production.
that’s an 11 Series
Lenovo partnered with Windows to promote the role out of Windows 11. They came to us to create a video series for their channel partners, and That’s an 11 was born. I Line Produced and Location Scouted this production. It was a 6 episodes mini-series. Check out the entire series here.
Mercedes Holiday card
Mercedes Vans Canada came to us for their annual email campaign for the holiday season. Rather than a typical gif or image on top of an email campaign, we produced a stop motion video nodding to the holiday videos of old with the Sprinter van as the hero.
A homecoming
The NC Tourism Department approached us to create a short film based off a true story in NC. Our director was a part of re-introducing the elk to NC in 2004. A Homecoming tells that story.
You Can Greenville Campaign
The city of Greenville came up with the You Can campaign to position the Upstate as the new city for Economic Development. As a part of the campaign, 8 entrepreneurs were interviewed to the city’s ecosystem.