CaMpaign Work

Often, we get caught up in creating a viral moment or video that we forget that a successful marketing campaign requires a full-funnel cross-channel approach that works together to create brand equity and lead generation for a company.

While I touch several campaigns a day across clients, there are a few I was a stakeholder in from strategy to full-funnel execution. My focus the last two years has been more in the consumer package goods categories, reflected in these campaigns, but I have over 7 years in B2B focused marketing.

“Every element you add to a layout reduces the importance of all other elements…”

- Massimo Vignelli