Idahoan has been a social media client for over a year. We pitched and won full digital marketing services across the brand for 2026. A pain point of Idahoan is that consumers believe the product is not made from real potatoes. Our first goal was to present a new brand campaign that focused on the products coming from real potatoes and highlighted the real people making dinner. We took the perfection and aspiration out of the ads, and delivered a campaign consumers can relate to.

Below you will see the Creative ideation and the execution of the campaign. The campaign was rolled out to the following channels: organic and paid social media, UGC, OTT, pre-roll, and digital display.

The landing page and campaign launched in January 2026 and we saw a 92% increase in website interactions and a 78% click through rate on video ads.