More time in their Prime.

Primal came to us to create a truly breakthrough creative campaign that fit under their new brand platform “In Their Prime”.

Their competitors were outspending them, so we needed to come up with some memorable creative that would stand out.

Out of this, “More Time in Their Prime” was born. It was direct, edgy, and used relatable humor to make a point.

The campaign launched across OTT, pre-roll, OHH, email, and paid social. We leverage content creators for UGC content. We crafted a consumer journey to a reimagined website with intuitive UX and conversion-forward design. The site became a final nudge towards purchase.