The Royal Bank of Canada wanted to target Small Business Owners through comedy, highlighting all the work and many hats Small Business Owners wear. Through this, the Spread Thin concept was born. The campaign was created in both English and French to serve the entire Canadian market. The entire video campaign consisted of 16 videos total and was executed with 3 pre-production and 3 weeks of post-production

Ads went across display banners, Pinterest paid, OTT, Pre-Roll, Print, & Email. Over 100 assets were made across channels.